Research finds two-thirds of Irish people open to trying Botox
Almost two-thirds of Irish people (62%) said they would be open to trying or have tried anti-wrinkle injections such as Botox, according to new research from Phorest Salon Software.
A total of 11% said they have had or are currently undergoing injectable anti-wrinkle treatments, while 38% said they have never and would never try them.
More than half (51%) said they would be open to the treatment, with 29% saying they would like to and 22% saying they were unsure, but curious to try.
“This reflects a real opportunity for Irish salons who are looking to get into the medi-aesthetic space,” said Verna Wall, lead researcher at Phorest. “The appetite is there among the Irish public to turn back the hands of time, so this is your sign to invest in that area of your business and give the people what they want.”
Of those who indicated they had not yet tried anti-wrinkle injectables, 12% said it was because they didn’t know where to go to find them, 36% considered them too expensive, while 34% didn’t know enough about them. Meanwhile, 34% said they were just not interested.
Phorest said this in contrast to the US, where 50% say they have never and would never try treatments such as Botox, with 43% of those saying it was because they were not at all interested. A total of 15% of survey respondents in the US are currently undergoing or have tried the treatment.
When it comes to fillers, such as lip, cheek, jaw or chin fillers, Irish people were found to be less inclined to try them; 57% said they had never and would never try fillers, 8% have had them, and 35% said they were open to trying (14%) or curious about them (22%).
The research was carried out as part of Phorest’s Salon Industry Report, due to be released at the end of 2022.