Botox users viewed as vain
People who use invasive anti-ageing methods such as Botox or surgery are viewed as more vain than those who use milder techniques such as anti-ageing creams, according to new research. Younger adults also perceive such invasive anti-ageing methods more negatively than older adults. The study assessed the reactions of 122 younger (average age 19) and 123 older (average age 70) adults. It asked both groups what they thought of middle aged or older people aged between 50 and 70 using anti-ageing facial creams or botox. It also assessed the participants' perceptions of the middle aged or older adults' vanity. Both groups viewed mild methods more favorably than major methods. But older adults had more positive feelings towards those who used any type of anti-aging techniques than the younger adults did. Younger adults were more likely than older people to consider those using natural and mild methods of anti-ageing to be vain. The study, called Age and Antiaging Technique Influence Reactions to Age Concealment, was carried out by Alison Chasteen, an associate professor in the University of Toronto's psychology department and published in the Journal of Gerontology. Chasteen said: 'These results suggest that despite the rapid growth of the anti-ageing cosmetic industry, age concealment has not yet become universally accepted. This is important because it shows that despite the emphasis on looking younger in society, there are possible negative social consequences to fighting the signs of ageing by engaging in cosmetic age concealment.'