Electrical beauty named key trend for 2012
Electrical equipment is set to make a huge impact on the beauty market this year, from home-use devices to in-salon software. Market analyst Mintel said 'Kinetique' is a key trend set to impact the global beauty industry in 2012, encompassing electricity and energy in beauty. Mintel global skincare analyst Nica Lewis said: 'We're seeing this trend manifest itself in several ways. From the next generation of at-home beauty devices that harness energy and light to new ingredients that boost cellular energy, beauty brands are giving consumers more power and vitality for better results. While home-use beauty devices are fairly established in the US and Japan, Mintel said Europe will be the next market for these beauty devices to take hold. 'Interest in beauty devices in Europe is still low, especially in the UK, France and Germany. More than two thirds of women in these countries say they're unlikely to buy beauty devices for home use,' said Lewis. 'Women in Italy and Spain...show a preference for hair removal, anti-cellulite and deep pore cleansing devices for home use.' Mintel said this geographical divide is partly climate-driven but also cultural since Southern European women are more likely to be familiar with these technologies from more regular salon visits. Lewis added: 'The US is the dominant market for powered face care devices, but European manufacturers are now developing innovative light and laser-based solutions for anti ageing in anticipation of consumer demand.' As well as a growth in beauty devices, Mintel said 2012 will also see an increased consumer demand for ingredients that harness or boost cellular energy, such as sugar and oxygen. Retail and packaging elements also form a key part of the trend - and Mintel BPC forecasts a rise in packaging and products that use QR codes, video or sound. There will also be a rise in the use of tablet computers for skin consultations both in salon and at in-store beauty counters, said Mintel.