European consumers increase spend on suncare
Spanish consumers are the most concerned about SPF while the UK is still focused on fake tan, according to new research into tanning. In the major European countries, almost half (49%) of consumers said they use sunscreen when spending a whole day out in the sun and over a quarter (29%) use it to prevent premature skin ageing, according to new research from market analyst Mintel. Among the five major European countries (UK, France, Germany, Spain and Italy) France is the largest market for sun care products, with ?401m (£331m) market value in 2011. Italy follows with ?366m (£302m), the UK with ?280m (£231m) and Germany ?191m (£157m). Spanish consumers are among the most sensible about suncare in Europe. Half of them use sunscreen to avoid the risk of burning or developing cancer, and 19% use sunscreen to avoid tanning altogether, more than twice the average for the UK (8%), France (7%), Italy (6%), and Germany (4%). Nica Lewis, Global Skincare analyst at Mintel, said: 'Greater media coverage and health education programmes are helping to improve consumer awareness of the dangers of too much sun. As awareness grows of overexposure to the sun's UV rays, more consumers across Europe are taking extra care by using sun protection products when they are out in the sun, and not just when they are on their holidays.' The UK has continued to dominate the self tan market. Between 2009 and 2011 there was a 30% increase in the number of self tan launches in the UK. Antioxidant claims in sun protection are another growing trend. According to Mintel's Global New Product Database, 30% of new suncare products launched in the five major European countries last year promoted antioxidant benefits, a 36% increase on 2010. Mintel suggests that this reflects brands' strategy to meet consumers' desire for fighting premature ageing. There has also been an increase in face care products with SPF. In France there was a 43% jump in the number of new face creams with UV protection between 2011 and 2010 reflecting consumer desire to integrate sun care into their usual beauty routine.