First UK Billion Dollar Brows Bar opens in Hitchin
The UK's first Billion Dollar Brows bar has opened within a new salon in Hertfordshire. Launched as part of the Kerie Hoy Salon in Hitchin, the bar will act as a showcase for the brand, which has just launched here. Billion Dollar Brows (BDB) is a brow shaping and restoration treatment, which has already had significant success in the US and was introduced to to the UK in February through training courses, organised by Hoy. Celebrity clients of the Los Angeles BDB salon include Oprah Winfrey, singer Paula Abdul and actress Lauren Conrad. Hoy became the UK master trainer for BDB at the beginning of the year and began training brow artists in February before launching the BDB bar on March 31 at her new salon. Hoy has over 20 years experience in the beauty industry and this is the fourth salon she has launched. She previously owned sites in Berkhamsted, Tring and Milton Keynes under various names. The Hitchin-based Kerie Hoy Salon will become the head office of BDB UK.