Germaine de Capuccini launches their brand new mobile responsive website!

For many prospective business owners and indeed members of the public, searching on-line has become the norm and indeed the first point of contact. Germaine de Capuccini has a wide range of treatment and product possibilities and they felt it important to create a site that could serve both salon and spa owners, as well as the end consumer.

The site had to be easily navigated with three objectives;

1.To inform new salon/spa owners about treatment possibilities and excite their interest

2.To encourage members of the public to try products through their ‘Auto Expert’ section and to then help them find their nearest salon or spa easily

3.To provide a Trade Support area for existing customers who could check technical data on products, download promotional retail posters and indeed place orders on line.

‘Auto Expert’ Germaine de Capuccini’s free skin care advice and sampling service had to genuinely reflect the end users age, skin type and main concern. To achieve this, a matrix of over 1000 different compilations of product recommendations was created. After an easy 3 step process, the customer is presented with a suggested skincare routine and given the option to receive recommended samples completely free of charge for them to try at home. The website also e-mails the customer the suggested skin care routine and products for home use. Why not have a go yourself and test it out.

The Spa Finder section links directly to each Spa/ Salon’s own website, or an e-mail can be sent from the website directly to the salon with any enquiry.

One of the most important areas for Germaine de Capuccini is that if they receive an enquiry through the website, it must be answered straight away.  We can all agree that there is simply nothing more frustrating than sending an enquiry which is never replied to!

Visit their new, mobile responsive website and try out Auto Expert to receive some free samples or the Spa Finder to locate your nearest Spa or Salon.

Discover more by visiting Germaine de Capuccini on stand X30 at Professional Beauty London, taking place on 23-24 February at ExCeL London. FREE tickets are available here, register now.