Homecare devices market set to boom
The home-use skincare device market will be worth $1 billion (£613m) at retail level in the US by the end of 2011 and looks set for similar success in the UK. According to a new report from researcher Kline & Company, the market for power-operated devices for acne elimination, anti-ageing and daily cleansing is expected to continue to grow at a fast pace for the next five years. Sonic cleansing products, led by market leader Clarisonic (pictured), top the list as the highest growth segment, although acne treatment devices are showing the fastest growth. Meanwhile, anti-ageing devices are expected to grow by 50% in the US this year alone, benefiting from consumers' demand for products to reduce the appearance of fine lines, wrinkles, and age spots. Kline's industry manager for consumer products Karen Doskow said: 'We knew this market was really taking off, but even we were shocked by its sheer size. Clearly, these devices are finding a very receptive and growing audience of savvy consumers looking to save time and money.' Kline also said there are strong opportunities for manufacturers to develop mass market product options for price-sensitive consumers and to diversify their product lines to appeal to a wide range of age groups, from teens to mature consumers.