Make-up market growth driven by block colour
The make-up market is experiencing steady growth, boosted by sales of block colour lipsticks and eye-shadows, as well as liquid foundations. The UK make-up market experienced a 6% growth in the year to March 2011, when is was worth an estimated £95.9m, up from £90.5m in March 2010, according to beauty research company The NPD Group. The group said make-up sales were echoing the summer fashion trend for block colour, with a surge in the sales of lipstick and a fall in sales of lip gloss. Lip gloss has been in decline since the peak of its popularity in April 2009, when it accounted for 41% of lip colour and gloss sales before steadily declining to its current 30% share in March 2011. At the same time, sales of lipstick have surged ahead to capture 70% of the lip make-up sales in March 2011 up 13% on the year to March 2010 and 29% on 2009. NPD added that growth in the market as a whole was being led by foundation, followed by eye-shadow, especially four- and five-colour sets. Sales of make-up gift sets also rose 28.7% in the year to 2011. [Image: New Look]
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