Market boosted by multi-tasking beauty products
Consumers are buying more multi-tasking beauty products, according to the latest research from market analyst NPD Group. The success of multi-tasking products has made a significant contribution to growth in the prestige beauty market overall, resulting in a 5.2% increase in value year-on-year (for the year to date March 2012) and a 2.1% growth in sales by volume. There has been an 80% growth in the cream foundation segment, where products combine great coverage and skin nourishing results. This links to the trend, as reported in Professional Beauty's November issue, that the lines between make-up and skincare are blurring as consumers become more cautious about what they put on their skin. Several brands have devised multi-tasking make-up over the last year including skincare brand Murad, which launched its Hybrid make-up range specifically formulated to improve skin health and also disguise flaws. The research also shows that the growth in the prestige beauty market is a direct result of make-up sales. Make-up accounts for 33% of the total of prestige beauty sales and shows a 7.2% increase in value year-on-year. Image: Murad