Men spend more than women on pre-date grooming
Men now spend more on their appearance before a first date than women do, according to new research. Single men spend almost a third more than women on getting ready for a first date, according to dating website match.com. The survey discovered the average man spends £35.72 on spray tans and other beauty products, hair cuts and new clothes to give them confidence for the big night. In comparison women will only spend an average of £27.31 in preparation. The survey also showed that the average number of dates for a single person registered with a dating site was 24 a year, which means British men could spend more than £800 on pre-date grooming, while women spend around £670. Match.com relationship expert Kate Taylor said: 'Feeling that you look good has a huge effect on self-confidence and can ensure you're on top form on your date. So if a tan and some hair gel boosts your self-image, hit that beauty salon!'