Middle Eastern influences and extreme fitness among trends shaping the UK market
Eve Oxberry's Editor's Letter, July 2014
The salon and spa market is constantly evolving and this is what keeps it so interesting for most of us. Consumer trends undoubtedly have a huge impact on how you run your businesses but those trends and demands vary enormously across the country.
It was particularly interesting to talk to Spa Illuminata’s director this month about how an increasingly multicultural population in the most affluent areas of London is leading to the development of spas centred around social hammams and Russian banya. Both Spa Illuminata (pictured) and Urban Retreat are planning major developments in this area in the coming months and you can read about them both in our July and August issues of the magazine.
Meanwhile, more rural spas are starting to react to the trend for extreme fitness visible in the growing popularity of boot camps and endurance challenges such as Tough Mudder. We explore the options for combining such intense fitness with recuperative spa stays in the July issue.
A greater consumer understanding of the role nutrition plays in skin health is also driving change in salons and we take a closer look at the various collagen-boosting “skin shots” hitting the market on page 52. However, straight retailing of supplements has traditionally been challenging for many therapists. They are not as confident explaining the benefits of the active ingredients you put in the body as those you put on it – and clients are confused about why they should spend more on professional-strength vitamins. We spoke to three businesses about how they overcome those challenges to make a success of supplement sales for July PB.
However you choose to evolve your salon or spa, there’s no denying it's those that keep moving that experience the most success. We celebrate 20 such innovative businesses in our annual Most Inspiring Salons feature in the July issue. Take a look at what they’ve been up to this year and what they have in store for the next 12 months for a little inspiration of your own.