Non-surgical aesthetic procedures set to boom
The number of surgical and non-surgical cosmetic procedures more than doubled between 2006 and 2010, from approximately 272,000 to nearly 582,000. In value terms, the market grew by 59.5% over the same period, according to market analyst Key Note. While the value of the market observed a healthy year-on-year growth over the past five years, it was considerably lower than volume growth, principally due to the combined result of difficult trading conditions and the launch of more affordable non-surgical treatment procedures. The non-surgical sector, including injectables such as Botox and other dermal fillers, laser skin resurfacing, chemical peels, microdermabrasion and laser treatment has continued to expand as cosmetic surgery has slightly declined. The non-surgical procedures overtook the surgical sector in terms of value in 2009, according to Key Note. The market for non-surgical procedures grew by 127.8% in the UK between 2006 and 2010, and now accounts for 31.7% of the total cosmetics market. Key Note forecasted that the cosmetic surgery market will be worth around £1.1bn by 2015 but suggests that in the next three to four years, advanced laser technology for skin treatments will become more readily and cheaply available, further benefiting the non-surgical market.