Professional Beauty brings the business back to Ireland
Professional Beauty Dublin show attracted 7,814 visitors to the RDS exhibition centre on Sunday and Monday, a rise of 42% on last year's show, which was run by a different organising company. The Professional Beauty brand bought the exhibition back from Expo Events in January, having previously sold it four years ago. Last year's event attracted approximately 5,500 visitors. Professional Beauty pulled out all the stops for its first year back in Ireland, securing big-name exhibitors such as Jessica, Dermalogica and Graham Anthony. The event was returned to its former market positioning as a trade-only, business-focused event. New features included a make-up competition and a dedicated medical aesthetics seminar programme for salon owners looking to make the move into this booming area. Visitors were impressed with the changes. Ella Gora, who runs Ella's Beauty & Tanning Studio in Waterford said: 'We found the show a great way to keep updated with new products and industry developments. We will definitely be coming back next year.' Independent therapist Eble Stoniene added: 'I have found the show much better than last year and will definitely be back as there has been a very good variety here.' Exhibitors were also pleased. Shane Brady of Revive Beauty said: 'We were the show with Wild Tan and Fake Bake and were very happy with the results. The show has had very good attendance and all in all has gone very well and we intend to do the show again next year.'
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