QVC launches Find a Beauty Brand competition

Shopping channel QVC UK is looking to find an undiscovered beauty brand with its new competition Find a Beauty Brand, run in association with Cosmetic Executive Women (CEW).

QVC Beauty Buyers and the CEW team will mentor the winning brand, in which the products will then be sold on QVC’s live channel and QVC Beauty.

The prize also includes one year’s membership to CEW and promotion across the CEW network with the opportunity to hold a mentoring event to help nurture other new beauty brands in the market.

Jo Lee, QVC director of beauty & jewellery buying, said: “It can be such a huge challenge for brands to get established in the market, which is why we are really excited about this competition. With the guidance and expertise of our established beauty buyers and CEW, this is the perfect opportunity for a new brand to launch in the UK and reach our huge audience of savvy beauty customers.

The closing date for entries is October 6, with shortlisted entries notified by October 24.

The winner will be announced on November 14. For more details go to