Saks to open beauty-only salons
Hair and beauty salon chain Saks has revealed plans to roll out a series of standalone beauty salons across the UK. Saks opened its first standalone beauty salon in Newark late last year and managing director Stephen Kee told Professional Beauty that he plans to expand on that with at least four slated to open in 2011 and more there after. 'It's a work in progress but I want them to have only beauty imagery in the windows and a different look inside but still with colours and messages that make it clear they are part of the Saks brand,' he said. 'Most franchisees that approach us will be specialist in either beauty or hair; few have trained to specialise in both. If the managers have dedicated their lives to beauty therapy it makes sense for us to allow them to focus all their time on that.' Saks has 140 UK salons run by franchisees, many of which sell both hair and beauty services but are usually fronted by hair images in thesalon window. Kee said thatby hosting both hair and beauty in one site, the message often got confused and the beauty offer got lost because it was difficult to promote both equally. 'If we have beauty-only salons no one will have any doubt about what is on offer there,' he said. Saks is also plotting growth across the board following three years of consolidation. 'It's about growth for us again now. Like many businesses we battened down the hatches during recession to see which way consumer spend would go but things have not been as bad as we feared. We've not opened a lot of new salons but we want toopen ten this year and more than that next year.' Kee said Saks has about 40 enquiries per month from potential franchisees. The group has just gone through a rebranding exercise to standardise and promote salons ahead ofthe planned expansion.
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