Samantha Watkinson joins Louella Belle
Nail tech and trainer Samantha Watkinson has joined Essie distributor Louella Belle as director of education. Watkinson worked as a nail technician for more than 10 years, before moving into the educational field. She regularly works at London and Paris Fashion Weeks and with celebrities including Naomi Campbell and The Pussycat Dolls. She has worked on shoots for consumer titles including Vogue, In-Style, Grazia and OK!, and designers such as Marc Jacobs, Cartier and Bruce Oldfield. 'Having been in the beauty industry for over a decade, I've been educated by some of the best in the world, giving me the experience and knowledge to become the nail professional I am today,' said Watkinson. 'With my education background I've been affiliated with a number of brands and large companies nationally and internationally, involving trade testing, product development and educating people from all walks of life. I'm now very excited to join Louella Belle, and looking forward to being involved in the exciting upcoming projects.'