Ted Baker launches in-store beauty treatments
Fashion brand Ted Baker is moving into the beauty industry by launching in-store beauty treatments. Ted's Beauty Spot has opened today (November 30) within its Ted Baker & Friends Cheapside Store, in London. The retailer has partnered with Pally and Marco Pagliuca, owners of Benito Brow Bar, to provide the treatments, which include manicures, pedicures and lash and brow services. Minx and Shellac will be used for nail treatments, while the Benito Brow brand will be used for lash and brow treatments. The treatments range from £5 to £65. Craig Smith, brand communication director at Ted Baker, said 'We've open Ted's Beauty Spot as we didn't want the ladies to feel left out any longer given the presence of Ted's Grooming Room already in the Cheapside store. We've been getting pressure to open something for the ladies for a good while now and had to find the right level of offer to go in there and this certainly fits the bill. He adds: 'It's fantastic and a really strong addition to the store.'