Tesco continues to invest in beauty market
Tesco has opened in-store beauty halls in three of its major UK stores in Dudley, Horwich and Newport. This follows the supermarket giant's commitment to invest in the professional beauty market with the launch of six in-store salons earlier this year. Based on department store beauty counters, the halls will stock 24 prestige brands including make-up brands Rimmel, Barry M, Maybelline and self tan products St. Tropez and Fake Bake. Dedicated consultants - either from the brands or beauty-trained Tesco consultants - will staff the counters to offer advice and answer questions. Roddy Zelva, buying manager for Tesco Prestige Beauty, said: 'Tesco is the first UK supermarket to develop a strong and desirable presence within beauty brands. We are constantly striving to grow our mix of premium ranges offering newness and exclusivity for our customers and delivering true luxury.' The retailer's Dudley store, which reopened on October 17 after a refurbishment, now holds an enhanced beauty salon. The salon, run by Regis, offers customers spray tans, waxing, threading, gel manicures and express facials. The one-stop shop means consumers can now buy all their beauty products and then have beauty treatments all under one roof. From October 31, customers will also be able to buy the beauty products from Tesco online.