Treatments You Can Trust slams 'phoney titles' used by cosmetic injectors
Treatments You Can Trust, the online injectables practitioner register, has called on the Advertising Standards Authority (ASA) to clamp down on the use of job titles that it said mislead consumers about practititioners' qualifications. Treatments You CanTrust sent a letter to the ASA suggesting it should ban terms such as 'advanced aesthetic practitioner' and 'aesthetic therapist', which it has branded 'phoney titles'. It said such titles are currently being used by both medical and non-medical practitioners, which could confuse consumers about who is qualified and how long they have trained for. Treatments You Can Trust caused controversy in the beauty industry when it launched because it excludes beauty therapists from registering, regardless of their training and qualifications, and is instead restricted to doctors, dentists and nurses. Sally Taber of the Independent Health Advisory Service, who is responsible for the management of the Standards and Training principles for TreatmentsYou Can Trust, said: 'Misleading titles such as advanced aesthetic practitioners and aesthetic therapists are just not acceptable.' She added: 'Marks of approval from institutions such as the Academy of Cosmetic Training or the Cosmetic Treatments Industry Association are also misleading; these are member organisations which are training unqualified and non-medical individuals such as beauty therapists to provide treatments.' However, the CosmeticTreatments Industry Association (CTIA), have often argued that Treatments You Can Trust misleads consumers by suggesting beauty therapists are 'unqualified'. It is currently legal for therapists to carry out injectable treatments and CTIA was set up this year to monitor the training and performance of such non-medical practitioners who are excluded from Treatments You Can Trust Registration.