Virgin Atlantic and BareMinerals collaborate for lipstick launch
Virgin Atlantic has collaborated with professional make-up brand BareMinerals to create a bespoke red lipstick, which will be a mandatory part of the women's Virgin cabin crew uniform from this spring. The BareMinerals Pretty AmazingT Lipcolor in new shade Upper Class Red was designed to mark the launch of the airline's redesigned Upper Class cabin. Virgin asked BareMinerals to recreate the iconic Virgin Atlantic red, used in the brand's logo. The lip colour will also be sold exclusively at the Virgin Atlantic Clubhouse Spas at Heathrow, Gatwick and New York JFK before it is made more widely available later this year at selected BareMinerals stockists. All female cabin crew will be wearing the shade onboard the new Upper Class Cabin which launches this spring. Passengers on the first flight will also receive a sample as a welcome gift. Sarah-Jane Froom, European make-up artist at BareMinerals, predicted the colour will be a hit. 'It's got the coverage of a lipstick but the high shine effects of a gloss to deliver a full-bodied, velveteen colour,' she added