The seminars not to miss at Professional Beauty London

The Live Stage programme at the Professional Beauty London show at ExCeL will focus on business and digital skills to help salon owners and independent therapists boost their profits following a tough year. 

The show, taking place at ExCeL London on October 17–18, will feature five action-packed Live Stages: Business Skills, Digital Skills, Skin & Advanced Treatments, Nail Skills, and the How To stage, which features treatment demos. 

Standout business sessions include “Simple processes to double your profits”, with business coach Susan Routledge; and “Be your own boss: the support you need when running a mobile business”, with therapist and trainer Kerry Beavis. 

Meanwhile, on the Digital Skills Stage, Anna Khanna, founder of Socialista, will present “How to grow your social media pages to increase bookings” and Ryan Power, founder of beauty coaching brand Salonology, will outline “Three ways to make money from email marketing”. 

Diehard skin therapists should not miss trainer Fiona Brackenbury’s “How well do you know your skin actives? Advanced skincare 101” or Martine Jarman, founder of SkinGenius Clinic, explaining “How to treat adult acne and acne pigmentation” on the Skin & Advanced Treatments Stage. 

Waxing fans should book in for “Ultimate guide to male back and torso waxing”, with Kerri-Ann Angus, owner of Peaches Salons and Academy, and “Pregnancy waxing: how to perfect your treatments for pregnant and post-pregnancy clients”, with Marta Zaczkowska, owner of The Waxing Specialist salon and academy. The How To Stage will also feature the latest in lash extensions and lifts, 2022 make-up trends, and everything you need to know about brow lamination.

Brand new for 2021, the Nail Skills stage will be run in association with Marian Newman’s Federation of Nail Professionals and will host live demos from some of the nation's top techs. Get top tips for making your gel-polish service slicker, quicker and more profitable from Belinda Price, or watch Theresa Foddering, owner of The NailDresser and Lecenté ambassador, demo some incredible nail art.

See the full line-up of education at the Professional Beauty London show and book your place for any of the seminars here

Which brands will be exhibiting at Professional Beauty London?

From advanced aesthetics to nails, skincare to lashes, a host of professional brands will be running demonstrations and special offers at the show. If you're looking for aesthetic equipment, you can check out the latest from Lynton, Fillmed, Celluma, Dermalux, 3D Aesthetics, Venus Concept, Cosmeditech and many more.

If it's skincare you are after, don't miss Dermalogica, Elemis, Eve Taylor, Guinot, Environ, Thalgo, Katherine Daniels, Janssen Cosmetics and many others. Or if you want to update your nails offer, check out the stands of Georgie Smedley Group, Nails by Annabel, Glitterama, Pure Nails and more. For waxing and sugaring, talk to Ashmira Botanica, Waxperts and others.

You can see the full Professional Beauty London exhibitor list here.

Tickets to Professional London are free if you register for tickets in advance online here.