Celebrate being a Pro with Professional Beauty's #beYOUbePRO campaign

The #beYOUbePRO campaign will remind beauty professionals why it’s essential to shout about the amazing work you do for your clients on a daily basis, the professional skills you have and the training you continue to undertake to give clients the very best experience.

The aim of the campaign is to raise the profile of the professional sector and shout about the benefits of visiting a professional therapist and salon for all treatments and services, and garner recognition for this vibrant and varied sector that adds billions of pounds to the UK economy.

Mark Moloney, Professional Beauty Group’s director says: “We need to do more to promote the quality and value that our qualified therapists, salons and spas give to people across the country. This campaign is the start of something that we hope will engage will all of you great professionals and help us all get the recognition that our industry deserves.”

The initiative will start with a social media competition where beauty and hair professionals can share why they love being a professional and what makes them proudest about being a ‘pro’ using the #beYOUbePRO hashtag. Winners will be announced at Professional Beauty North, taking place on 13-14 October to EventCity.

Free tickets for the show are available here.