CND marks new collection launch with nail guide
CND has collaborated with 12 content creators to produce a campaign to celebrate the nail brand’s new The Colors of You collection.
Each collaborator has designed a one-of-a-kind nail look with the collection, which reflects their personal style and vision.
The looks and collaborators include Checkerboard by Matt Bernstein; Oval Rings by Sabrina; Squiggly Wiggly by Hang Nguyen; Flower Child by Lauren Ladnier; and Breezy by Imarni.
The looks, along with step-by-step guides, are featured in the CND The Colors of You Nail Design Guide, so that professionals can also achieve the looks.
The guide includes tutorials on how to recreate the nail art from the campaign, along with videos for some of the key looks.
Inspired by self-expression, The Colors of You collection aims to embrace individuality, promote positivity and encourage authenticity. The assortment of six pastel shades are available in both CND Shellace and Vinylux, and include Self-Lover, a warm peachy nude; Mover & Shaker, a cool, pink nude; Chance Taker, a pastel periwinkle; Rule Breaker, a vibrant coral; Smile Maker, a soft yellow; and Change Sparker, a light stone grey.
“This audacious collection was created to let your identity shine through, express your style and instantly elevate your mood,” said CND co-founder Jan Arnold. “These spring shades exude positivity and are the visual inspiration to be true to yourself above all.”