How to advise clients to switch up their skincare routine for winter
During this period of seasonal change, it’s necessary to identify any damage summer may have caused the skin so that we can feed, nourish and prepare it for the harsh weather ahead.
Summer’s environmental aggressors, such as UV and pollution, can produce cellular damage and a reduction of skin protection.
As we approach winter, a few subtle changes to a client’s skincare routine can have a measurable effect on how the skin copes with extreme temperature changes, from outdoor cold and wind to artificial heat indoors. Always use a hand mirror during the consultation phase and encourage clients to really look at their skin. Ask them how it feels and what changes they have noticed after the summer. Do they remember having any skin problems last winter?
Talk through how their activities change from summer to winter to further assess their skin’s needs. Together, you can then devise a simple action plan to slot into their existing skincare routine without over-complicating things.
This is a great time of year to encourage customers to start using a chemical exfoliator with glycolic acid and AHAs to restore the skin at the deepest level while treating chronic dryness, pigmentation, wrinkles and dehydration. Hyaluronic acid (HA) is also the perfect winter ingredient. It holds 1,000 times its own weight in moisture and works well in both serums and creams.
A serum with a low molecular weight of HA will work more in the dermis, preventing long-term damage, while a high-molecular-weight HA in a moisturiser will give more surface protection from the cold. Finally, don’t forget to provide advice on products that give HEV blue light protection as most of us tend to spend the winter months curled up in front of the TV or on our phone or tablet.
Gina Baker is training manager at distributor Totally UK, where she oversees education and treatment development for Germaine de Capuccini, Universal Contour Wrap and London Spa.