A new four-floor beauty salon offering a range of treatments has opened in Dublin’s city centre.

Located on Duke Street, Duchess is calling itself ‘Ireland’s most Instagramable beauty salon’ and a ‘one-stop shop for all things beauty’.

The new business is the brainchild of 23-year-old Jan Cleary, who trained at BFEI (Blackrock Further Education Institute) in special effects, theatre and media make-up.

“I saw a gap in the Irish beauty industry not just for a salon, but for a luxury beauty experience with a social media aspect on each floor. I believe post-pandemic Dublin will be the perfect place for my new business.”

With a staff of 12, treatments available at Duchess include signature manicures and pedicures, nail art, brow lamination, HD brows, LVL lashes and a range of special packages. Cleary is using a variety of brands, such as The Manicuure  Company, Gelish, Morgan Taylor, EMI, CND, OPI and SOSU.

She worked with Micheal Hoban on the decor of her salon. “He stripped out the entire interior and built it from scratch by himself exactly the way I envisaged it. I knew exactly how I wanted each aspect of the salon to be from the very beginning; Vision Branding Solutions made it possible, with all of the help from their team. My furniture was all custom-made for Duchess in Ireland, as well as my pink carpet – it was dyed specifically for me as I wanted a unique colour.”

Cleary now plans to build her brand and clientele. “My main goal is to eventually have a franchise of Duchess salons all over the world. I would also like to bring out the Duchess brand range, which is currently undergoing testing and will be launched very soon. Right now, my top priority is to make my salon the best experience for customers in Ireland, and to improve the beauty industry daily.”