Pros and cons of becoming a franchisee
Q: What are the pros and cons of becoming a franchisee?
The main advantage of opening a franchise with a recognised brand is that it offers you the independence of running your own salon but with the benefits of having a well-known name behind you, which will help you attract and build a loyal client base.
In 2014, I decided to open a franchise with French skincare brand Guinot in Gerrards Cross. Although there were many advantages to doing this, I did face some hurdles in the process of setting up.
One of the things you might find challenging at first is getting to grips with the systems you’re required to follow. Personally, I found having a set business structure a great help because all the troubleshooting that comes with opening a new business was done for me, but if you don’t like following a pre-defined system, this might not be for you.
However, being a franchisee means the hard work of developing a marketing plan is completely cut out – seasonal and six-weekly cycles are planned by the brand and delivered to your salon.
As with any business, I was aware of the impact that setting up my own salon would have on my social life. It was hard work for the first couple of years while I was building a solid base for the business, but two years on I can safely say that I’m now able to have an active social life with family and friends.
Stick with it and you’ll soon see it was worth it.
Tina Rai is skincare brand Guinot’s Gerrards Cross branch franchisee, which she opened in 2014. Prior to this, Rai ran a successful home-based salon, Tina Rai Health & Beauty, in Uxbridge.