Sothys is introducing five new serums; each designed to address a specific skincare concern. The Unifying Youth Serum is a mattifying product inspired by laser and LED treatments. Designed for oily skin, it was created to reduce pore size, smooth wrinkles and combat pigmentation.

The Firming Specific Youth Serum, inspired by radiofrequency techniques, draws on manioc and pullulan extracts to tone and even the skin and copper peptides to encourage collagen production and elastin synthesis. Meanwhile, the Reconstructive Youth Serum, which draws inspiration from mesotherapy, aims to firm the skin with the help of omegas 3, 6 and 9 and a complex of vitamins.

The new collection of serums also comprises the Detoxifying Anti-Free Radical Youth Serum, which was inspired by detox programmes and aims to boost cell turnover and protect the skin against free radical attacks. Actives include dandelion extract to minimise pollution-induced damage and prickly pear extract to add radiance.

The final serum is the Wrinkle Specific Youth Serum, inspired by the technique of hyaluronic acid injections. The serum uses a peptide blend to minimise wrinkles and marine exopolysaccharides to reduce existing wrinkles and help prevent the formation of new ones.