Vasiliki Petrou is new chairman of CEW

Vasiliki Petrou has been announced as the new chairman of Cosmetic Executive Women (CEW).

She replaces Roisin Donelly, brand director for Northern Europe at Procter & Gamble, who has stepped down after 10 years in the role.

Petrou is senior vice-president of prestige at Unilever and has 23 years of experience in the beauty and personal care industries. She has been a member of CEW since 2005 and an active member of the executive board.

Caroline Neville, President of CEW UK, said: “Along with the executive and board of CEW I am delighted to welcome Vasiliki as chairman of the CEW board. The beauty industry and how we conduct business is changing constantly and the next four years of development at CEW are hugely important. I look forward to utilising Vasiliki’s extensive knowledge and expertise and am confident she can help shape future CEW initiatives and growth of the organisation.”