Digital
How to use AI to grow your salon or beauty business
From advanced skin analysis and personalised treatment plans to time-saving marketing and admin support, AI is helping salon owners and therapists work smarter, not harder.
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Entries are now open for the 2027 Professional Beauty Awards, with categories for spas, beauty salons, skin clinics and individual practitioners.
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PB Videos
Caroline Hirons on respect for the beauty industry
In this must-listen conversation, Caroline dives into why the beauty industry deserves more respect, the true power of authenticity on social media, and the strategy required to build a strong, lasting beauty brand.
