1 in 3 aesthetics clients influenced by social media when choosing a practitioner, research finds
New research reveals how social media, online reviews and time pressure influence consumer decisions when choosing practitioners for non-surgical cosmetic treatments.
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Entries are now open for the 2027 Professional Beauty Awards, with categories for spas, beauty salons, skin clinics and individual practitioners.
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Hot tub therapy may support cognitive health in older adults, shows new university research
Regular hot tub use could boost memory, reasoning, and cognitive performance in healthy older adults, according to new research.
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PB Videos
Caroline Hirons on respect for the beauty industry
In this must-listen conversation, Caroline dives into why the beauty industry deserves more respect, the true power of authenticity on social media, and the strategy required to build a strong, lasting beauty brand.
