Apprenticeships to be put on "equal footing" with university degrees under government skills reforms

Apprenticeships will be placed on an “equal footing” with university degrees as part of new Government plans to reform skills training and create more opportunities for young people.

The pledge was announced by Prime Minister Keir Starmer as part of wider apprenticeship and skills reforms aimed at tackling youth unemployment and addressing skills shortages across industries including beauty, hair and wellness.

Under the plans, the government said it would “tear up the status quo” around skills and training by improving access to apprenticeships and creating clearer vocational pathways for young people who do not choose university routes.

The reforms include a commitment to reduce barriers for employers taking on apprentices and increase flexibility within the apprenticeship system.

Financial incentives for employers are also set to increase, including a new £3,000 Youth Jobs Grant for businesses hiring 18–24-year-olds who have been on Universal Credit for six months, alongside a £2,000 apprenticeship incentive for SMEs taking on 16–24-year-old apprentices.

From August 2026, apprenticeship training for under-25s employed by small and medium-sized businesses is set to become fully government funded, following the removal of the current 5% co-investment requirement for eligible apprentices.

The Government also confirmed changes to English and maths requirements for adult apprentices, which it said could unlock opportunities for up to 10,000 more learners each year.

Ministers said apprenticeships should be viewed as a prestigious and valuable career route rather than a secondary option to higher education.

The announcement comes as beauty industry employers continue to raise concerns around recruitment challenges and the long-term pipeline of skilled therapists and hair professionals.

Starmer said the reforms would help “young people thrive” while delivering the skilled workforce needed to support economic growth.

The Government also announced plans to refocus funding towards younger workers and sectors experiencing labour shortages, alongside new foundation apprenticeships aimed at giving young people a route into careers and further training.