Stop Chasing Busy: The KPIs That Make Salons Truly Profitable

Main Stage

Learn which numbers matter most, how often you should be monitoring them, and how to use data to make confident decisions on pricing, staffing and growth. You will leave with a framework that brings clarity and control to your salon.

Empower Your Team to Deliver: Building Structure, Progression & Loyalty

Main Stage

In this session, discover practical ways to set expectations, create career pathways and build loyalty within your team. Learn how strong leadership and supportive systems can turn talented staff into long-term ambassadors for your salon and how to motivate and incentivise the next generation.

Lesley Caster

Salon Owner, City Retreat Salons

Chris Taylor: Social Selling for Salons in 2026: Turning Attention into Appointments

Main Stage

In 2026, salons that win won’t be the ones posting the most, they’ll be the ones posting with purpose. This session breaks down how to use Instagram, Facebook and LinkedIn as intentional revenue channels, not just content platforms. You’ll learn how to attract the right local audience, build trust at scale, and turn everyday social activity into predictable bookings. Discover the simple systems behind high-performing salons, how to stop being the “best kept secret” in your area, and how to structure your marketing so social media becomes a consistent & reliable.

Chris Taylor

COO Pipeline 44, Founder Social Selling Suite

Marnie Wills: Personal AI Intelligence: The Essential Mindset for Every Salon Business Leader

Main Stage

This keynote is designed specifically for salon and clinic leaders who know AI matters but are unsure where it fits into their everyday roles. It breaks down the true what, why, and how of generative AI in clear, non-technical language, shifting the focus away from complex tools and towards a robust personal AI mindset that every modern leader needs to thrive. Marnie reframes AI not as a threat to jobs, but as a powerful collaborator that will sit alongside key parts of a leader’s job description—from planning and decision-making to marketing ideas, client communication, and team support. The session heavily emphasises the education of AI as an essential skill, ensuring all beauty and hair professionals are prepared to work with integrated AI and agent workflows as a natural part of how they think and act at work. As an attendee, you will leave with a simple, structured path to build your own AI workflows, ensuring you no longer feel left behind by the pace of innovation.

Marnie Wills

CEO & Founder of SportyMinis. AI Trainer/ Consultant & Keynote Speaker @Business with AI Strategist

Charge Smarter, Sell Better: Service Pricing & Retail Strategies

Main Stage

Pricing and retail are two of the most powerful, and often most underused, drivers of salon profitability. Our experts will explore how salon owners can price services with confidence, position retail more effectively, and build revenue without relying on constant discounting or simply working more hours. Leave with practical insights on how to protect margins, increase average spend and create a financially sustainable business.

Sara Shoemark

Founder & Owner, Glow Beauty Group

From Posts to Profit: Social Media & Marketing That Works for Salons

Main Stage

With social media dominating such a large portion of modern life, this panel explores how to create high impact that converts followers into clients. Discover what to post, when to post it, and the trends worth following. You’ll also learn where social fits in the marketing wider mix and how to maximise all methods for a 360 approach to success.

AI in the Salon: Tech that Pays you Back

Main Stage

Kerri-Ann Bruce

Salon Owner | Business & Skills Mentor