Charge Your Worth: Pricing Strategies That Equal Profit

Main stage

Is your price right? Charging incorrectly for your services is a fast-track to failure, but how much is too much and how do you work out the sweet spot? Business owners will share how their prices ensure profit and client loyalty.

Kelly Shaw

Andrea Dorata

Elle Winslow

Kelly Shaw

Kelly Shaw is the founder of Hampshire’s award-winning k:SPA and a salon business mentor supporting owners to build profitable, self-managing businesses. With over 30 years in the industry and 17 years of salon ownership, Kelly brings a rare blend of luxury-level standards and commercial realism to pricing and leadership. She is the author of How to Make Your Salon Work, So You Don’t Have To!

Andrea Dorata

Andrea Dorata is the Director of Dorata Marlow, bringing over 20 years of experience and a passion for creativity, education, and team development. An award-winning stylist and Alfaparf Milano Professional UKI ambassador, Andrea is renowned for his expertise in balayage and precision cuts. With family at the heart of the brand, he has spent 18 years building a salon where artistic excellence, continuous learning, and client satisfaction come together to deliver exceptional results.

Elle Winslow

Elle Winslow is a skin clinic owner, advanced skin therapist, and educator with over a decade of experience in delivering results-driven treatments. As the founder of Winslow Skincare and Winslow Education, she specialises in advanced, non-invasive technologies and evidence-based skincare, combining hands-on clinical expertise with a passion for training the next generation of therapists. Known for her meticulous attention to detail and commitment to real skin results.

Start Time 10:30am

End Time 11:15am

Competing With Clicks: Salon Retail Tactics for 2026

Main stage

Online giants have changed the way clients shop, but salons still hold the most powerful advantage of all… trust and physical connection. Here’s how to use it to your advantage. Walk away with practical tactics to turn consultations into high-value retail moments, without sounding pushy, sales-y or scripted.

Jo Wong

Gemma Jarvis

Patrick Gildea

Andrew Magnani

Jo Wong

Jo Wong is a business development consultant and commercial leader with 15+ years of experience across Estée Lauder Companies, FARFETCH, and FKAH. In 2025, she launched her consultancy to champion Black female founders and close the wealth gap. She is a neurodivergent, Black, American-Trinidadian mother and expat, and a speaker on leadership, authenticity, and identity.

Gemma Jarvis

Gemma Jarvis is the founder and owner of The Beauty Room in Whitstable, an award-winning salon she established in 2010. With over 26 years in the beauty industry, Gemma began her career as an in-flight beauty therapist for Virgin Atlantic before building a thriving, 12-strong team and a Dermalogica Platinum account. Passionate about education, apprenticeships, and ethical leadership, she is a strong advocate for industry regulation and advanced skin treatments.

Patrick Gildea

Patrick Gildea is the founder of Patrick Gildea Hairdressing, where he has transformed the salon experience by combining expert haircare with personalised homecare guidance. Passionate about client relationships and stylist development, Patrick created The Perfect Consultation, a system that empowers stylists to confidently recommend products while increasing client satisfaction and loyalty.

Andrew Magnani

With 25-years of marketing experience in the pharmaceutical industry managing some of the largest global brands and gaining extensive experience in understanding customers motivation and behaviours. Andrew and his wife Vicky founded the multi award winning salon - Mayflower Spa in 2019. Part of his role focussing on strategy and delivering an outstanding customer experience built upon the founding principle of Luxury, Peace and Purity.

Start Time 11:15am

End Time 12:00pm

Hard as Nails: Behavioural Science and the Hidden Power of Salons

Main stage

Hard As Nails is a national social experiment that asked a simple question: what happens when men step into that space and paint their nails? What followed surprised everyone. Men reported feeling more confident, more connected, and more emotionally open. Not just in the salon, but in their relationships, workplaces, and lives. A small aesthetic act triggered a big psychological shift. In this keynote, Sam Conniff shares the story behind Hard As Nails, the data gathered from hundreds of men, and what it reveals about masculinity, vulnerability, identity, and human behaviour. But this is not a talk about men alone, it is a talk about the hidden power of salons. This session blends storytelling, behavioural science, live audience moments, and surprising insight. Perfect for: salon owners, leaders, and professionals focused on growth, culture, wellbeing, and future relevance of their businesses.

Sam Conniff

Sam Conniff is a best‑selling author, speaker, and multi‑award‑winning social entrepreneur known for his work at the intersection of creativity, leadership, and change. He co‑founded the BAFTA‑winning creative studio Don’t Panic and the purpose‑driven social enterprise Livity, and wrote the international bestseller Be More Pirate, a global movement on creative rule‑breaking and positive disruption.

Start Time 12:00pm

End Time 12:45pm

Networking Break

Main stage

Start Time 12:45pm

End Time 01:30pm

Keynote: Rocket Fuel Your salon business with innovation and creativity

Main stage

Jason Bevan, ex head of creative development for Warner Bros and co-founder of Content Creative Studios, will share insider secrets from the big movies and their makers. His five key takeaways will include practical examples to help you enhance your customer experience and, crucially, grow revenues.

Jason Bevan

Co-Founder Content Creator Studios, Ex Warner Bros, Disney. Creativity, innovation & storytelling keynote speaker/ideation moderator.

Start Time 01:30pm

End Time 02:15pm

KPIs Every Salon Owner Should Track

Main stage

A breakdown of the Key Performance Indicators that reveal what is really happening inside your business. Learn which numbers matter most, how to track them without getting lost in spreadsheets, and how to use data to make confident decisions on pricing, staffing and growth. You will leave with a simple framework that brings clarity and control to your salon.

Michael Van Clarke

Jessica White

Lorenzo Colangelo

Michael Van Clarke

Michael Van Clarke is one of London’s leading hairdressing experts, with nearly 50 years’ experience at the cutting edge. He has travelled the world looking after the most discerning clients, including nine Royal families, political leaders, models, rock stars and A-List film celebrities. He has worked with leading international designers for their catwalk shows, worked in photographic studios for the top magazines, getting his first eight-page Vogue spread at just 19.

Jessica White

Jessica White is an award-winning nail artist and founder of Blanc Studios, a luxury salon and training academy in Leeds. A First-Class Law graduate turned entrepreneur, Jessica is celebrated for her creativity, precision, and forward-thinking approach to beauty. She has received multiple industry awards for her artistry and innovation, cementing her reputation as one of the UK’s leading nail professionals.

Lorenzo Colangelo

Lorenzo Colangelo is the Managing Director and owner of The Gallery, Royal Tunbridge Wells, a multi-award-winning independent salon he has led since 1995. Celebrating 30 years in business, Lorenzo has built a purpose-driven, single-site salon known for excellence, loyalty, and innovation. With a 25-strong employed team, he is a respected industry voice, mentoring owners, educating at major events, and campaigning for positive change across the sector.

Start Time 02:15pm

End Time 03:00pm

Social Selling 101

Main stage

Chris Taylor

Chris Taylor is a marketing strategist and Co-Founder of Silla & The Social Selling Company. Over the past decade, he has launched and scaled three businesses and consulted with more than 1,000 companies. Known for his expertise in messaging, webinars, and sales conversations, Chris helps founders build clear, structured growth systems focused on trust, timing, and sustainable results without hype or pressure-led tactics.

Start Time 03:00pm

End Time 03:30pm

AI in the Salon: Tech that Pays you Back

Main stage

Use smart technology to streamline bookings, reduce no-shows, personalise marketing and improve the client journey – all without losing the human touch. These experts will share which tools genuinely deliver return on investment, how to avoid costly tech mistakes, and how to implement AI in simple steps that support your team rather than replace them.

Noel Halligan

Clare Porter

Dawn Kubicek

Fergal Doyle

Noel Halligan

Noel Halligan is the co-owner and creative director of NOCO Hair Bristol, an award-winning salon he founded in 2018 alongside business partner Corey Taylor. Passionate about the science behind hair cutting and the future of the industry, Noel is a strong advocate for using technology and AI to streamline processes, improve consistency, and enhance client experience, while keeping creativity firmly human-led.

Clare Porter

Clare Porter is a beauty and wellness professional with over 30 years of experience and the founder of her salon established in 2007. Specialising in massage and advanced facial treatments, she is known for her holistic, wellbeing-led approach and passion for client care. A dedicated mentor and industry advocate, Clare also supports the next generation of therapists through apprenticeships and is a recognised speaker, judge, and Beauty Directors Club member.

Dawn Kubicek

Dawn Kubicek is the Founder of Leaders in Digital, an AI- Search strategic consultancy designing AI- Optimised Visibility Systems for Revenue Growth across global and multi-location brands. Head quartered in Dubai, operating between Dubai and London, she advises organisations on how to build Ai-First Brand Visibility Systems that drive scalable performance in the new search economy.

Fergal Doyle

Fergal Doyle is a highly respected hair colour specialist, recognised for his technical expertise and creative approach to colour transformation. Having travelled internationally to educate top hairdressers, alongside producing educational content and sharing techniques with a large online audience, he has built a strong industry reputation. Now working from his Stoke Bishop salon, Fergal and his team create personalised colour services designed to enhance confidence and deliver exceptional results.

Start Time 03:30pm

End Time 04:15pm

5 Ways to Future-Proof Your Salon

Main stage

A crack team of salon owners share five practical strategies that help them stay profitable, relevant, and resilient. Leave with a roadmap that protects your business today, while building momentum for long-term success.

Sean Hanna

Rosie Kefford

Hannah-Curlita Dennis

Sheona Will

Sean Hanna

Sean Hanna is a renowned figure in the UK hairdressing industry. Over the past 50 years, Sean has lived the entrepreneur’s voyage. From his first salon generating £20K in year 1, he grew a multi-million-pound brand with 10 salons and an academy. He transitioned from being behind the chair to growing the business. Sean sits on the board of several companies and heads the "HJ Business Boardroom,” giving salon owners and aspiring entrepreneurs insights on how to scale their business.

Rosie Kefford

Rosie Kefford is an award winning salon owner and beauty industry professional with over 20 years’ experience. She has built and led multiple successful salon businesses, specialist clinics as well as education platforms and is known for her focus on sustainability, specialism and long term career design within the beauty industry.

Hannah-Curlita Dennis

Hannah-Curlita is a beautician, educator, mentor, and founder of Winnie Beau London, specialising in advanced skincare and semi-permanent makeup. With over 15 years in the beauty industry, she combines hands-on expertise with a passion for teaching, empowering both clients and fellow professionals. Recognised for her inclusive approach and dedication to representation, Hannah-Curlita creates spaces where people from all backgrounds feel confident, valued, and supported. Beyond her salon work, she mentors an

Sheona Will

Sheona Will, owner of Bloom Group Salons, began her career as a Saturday assistant at 15 before training as a hairdresser. Her passion for business led her to earn a degree while working full-time, ultimately co-founding a multi-location salon group. In 2019, Sheona launched Bloom in Glasgow, Aberdeen, and later London. With a strong focus on innovation, guest experience, and sustainable growth, she continues to expand Bloom while creating an environment where both clients and teams thrive.

Start Time 04:15pm

End Time 05:00pm

The Client Journey – Attract, Delight, Retain, Repeat

Main stage

Exceptional salons are not built on great beauty results alone, they’re built on unforgettable client experiences. Chart the full client journey from first click to returning regular, revealing how small improvements at each touchpoint can transform retention and revenue.

Samantha Cusick

Holly Mason

Hannah Bramwell

Lauralyn Clinton

Hair By Lauralyn London S.R.S.H/MGHB/ MGHT British Beauty Council (Hair Committee Member)

Samantha Cusick

SAMANTHA CUSICK IS AN INDUSTRY POWERHOUSE. COMBINING UNFALTERING COLOUR SKILLS AND BUSINESS INTUITION, HER BALAYAGE AND COLOUR SPECIALIST SALONS IN CENTRAL LONDON ARE A FAVOURITE WITH PRESS, INFLUENCERS AND CELEBRITIES. HER ROLE AS A GLOBAL AMBASSADOR FOR LEADING HAIR BRANDS SHOWCASES SAMANTHA’S ABILITY TO UNDERSTAND AND ENGAGE BOTH HAIRDRESSERS AND CONSUMERS.

Holly Mason

The Skin Investment Clinic is a leading skincare clinic dedicated to helping people achieve long-term skin health through expert-led treatments, education, and a holistic approach to skincare. Founded by Holly Mason, the clinic specialises in personalised skincare solutions, with a strong focus on supporting young people struggling with acne. Holly’s journey from the financial world to skincare expert was fuelled by her personal battle with adolescent and adult acne.

Hannah Bramwell

Hannah Bramwell is the founder of Lashology England, a UK‑based lash tech mentoring and business growth brand that helps lash artists get fully booked using social media and strategic training. With a focus on empowering beauty professionals and supporting their businesses with practical tools and industry insight, she’s built a community of over 1,000 lash techs who benefit from her expertise and guidance in growing their client base and online presence.

Lauralyn Clinton

Hair By Lauralyn London S.R.S.H/MGHB/ MGHT British Beauty Council (Hair Committee Member)

Lauralyn Clinton is the CEO of Afro Hair Federation UK and Lajem Lux Hair Company, and the creator of The Lux Silk Press. A natural hair, braid, and weave specialist since 2008-2009, she has trained with industry leaders and earned accolades including London’s Extension Stylist of the Year 2015. With extensive experience in freelance work, fashion shows, editorial shoots, and high-profile clients such as Raquel Welch and Jordan Dunn, Lauralyn combines technical mastery with a one-to-one client approach.

Start Time 10:15am

End Time 11:00am

Leading the Next Generation of Stylists and Therapists

Main stage

Fact: the next generation has new values, expectations and ways of working. This session explores how modern leaders can inspire, engage and retain emerging talent while maintaining high standards and performance. Learn how to communicate with clarity, build confidence in young professionals, and create a culture that supports growth, accountability and long-term careers.

Tilly Capel

Jamie-Lee Jones

Lola Dansu

Natasha Grossman

Tilly Capel

Tilly joined Lara Johnson Lifestyle in 2020 after graduating with First Class Honours in Law, having studied at Swansea and San Francisco State University. With a passion for people and an eye for detail, she quickly progressed within the company to become Operations Director. Tilly oversees the day-to-day running of the salon, managing operations and nurturing a strong, supportive workplace culture.

Jamie-Lee Jones

Jamie-Lee is the owner of B-unique Beauty and Aesthetics with over 16 years’ industry experience. She is known for her clear standards, practical leadership style and ability to build confident, professional therapists while maintaining high performance and accountability.

Lola Dansu

Lola Dansu is the founder of ASME Collective and Retail60, empowering the next generation to see beauty and wellness as more than vanity — as a pathway to confidence, skills, and economic opportunity. She bridges education and industry, helping students and entrepreneurs access future-ready careers, hands-on training, and scalable business strategies.

Natasha Grossman

Natasha Grossman is CEO of HOB Salons, the award-winning 17-salon group. With 19 years in the business, she has risen through the ranks to lead a new era of growth, innovation, and talent development. Blending respect for the brand’s heritage with a forward-thinking strategy, Natasha focuses on raising standards, strengthening teams, and building a sustainable future for the company.

Start Time 11:00am

End Time 11:45am

The 30-Minute Social Strategy: Build Visibility, Sales and Bookings Fast

Main stage

Social media doesn’t have to feel like a second full-time job. This session shows how to create high-impact content – discover what to post, when to post it, and how to turn views into actual enquiries and bookings, all without the burn out!

Josh Lamonaca

Rob Wood

Jessica Mee

Francesca Otote

Josh Lamonaca

Josh Lamonaca is a barber, educator, and co-founder of Menspire, an international barbering brand with locations in Amsterdam, the US, Italy, and Malaysia. With over a decade of experience, Josh is passionate about short hair, cross-gender techniques, and sharing knowledge. He regularly travels worldwide to educate barbers, advocating for continual professional development and mentoring the next generation of talent in the industry.

Rob Wood

Rob Wood has 20 years in the hairdressing industry and 10 years ago found a real passion with client who have hair loss. Following a life changing experience with a hair system on a good friend he knew his path within the industry. With TV appearances on channel 4’s Steph’s Packed Lunch & ITV This Morning Rob loves sharing his expertise with hair loss clients, hairstylists and barbers all over the UK & Europe.

Jessica Mee

With over 20 years of experience in the beauty and wellness industry, Jessica Mee is the founder and driving force behind JM Medispa, a leading MediSpa known for its holistic approach to skin, wellness, and client care. Jessica’s career began at Oxford International College of Beauty (OICB), where she earned her CIBTAC and CIDESCO qualifications at just 17, setting the foundation for an international career in spas across the UK, the US, and Italy.

Francesca Otote

Francesca Otote is a trained aesthetic nurse and Nurse Director at Cactus Laser Clinic, a London-based clinic she co-founded to champion safe, ethical, and inclusive aesthetics—especially for Black and Brown skin. She leads on clinical standards, training, and governance, and regularly speaks on ethical practice, patient safety, and building diverse, inclusive clinical environments.

Start Time 11:45am

End Time 12:30pm

Networking Break

Main stage

Start Time 12:30pm

End Time 01:30pm

Keynote & Masterclass: Be More Pirate

Main stage

Sam Conniff, a best-selling author and award-winning entrepreneur, will host a workshop that promises to turn traditional business thinking on its head and help you shift your mindset, challenging convention to make positive change. Attendees can expect actionable insights designed to be applied immediately within their salon environment.

Sam Conniff

Sam Conniff is a best‑selling author, speaker, and multi‑award‑winning social entrepreneur known for his work at the intersection of creativity, leadership, and change. He co‑founded the BAFTA‑winning creative studio Don’t Panic and the purpose‑driven social enterprise Livity, and wrote the international bestseller Be More Pirate, a global movement on creative rule‑breaking and positive disruption.

Start Time 01:30pm

End Time 03:00pm

What Today's Client Wants: The Services that Pay in 2026 (SPONSORED BY: IIAA)

Main stage

Yesterday’s best-selling services aren’t guaranteed to keep driving business. Learn how to identify emerging trends, adapt your menu without diluting your brand, and price with confidence. You will leave with a clear understanding of what modern clients are really paying for, and how to position your salon to meet those needs.

Jordanna Cobella

Alison Haynes

Clare Porter

Yana Galiyeva

Phil Smith

Tracy Tamaris

Jordanna Cobella

Jordanna was surrounded by hairdressing success from a very young age with her award winning parents Anestis Cobella and Beverly C MBE. Always fascinated, she decided to take a turn in her career path after having graduated from University with a Law degree, she threw herself headfirst into the Cobella business and worked tirelessly day and night training creatively and also grasping the business, marketing and PR side of the industry.

Alison Haynes

With over 25 years in the beauty and aesthetics industry, Alison brings a rare blend of clinical precision, educational leadership, and deep industry knowledge. She’s held roles from clinic trainer to lecturer at one of London’s top beauty schools and today leads a multi-award-winning practice known for results–driven, luxury skincare.

Clare Porter

Clare Porter is a beauty and wellness professional with over 30 years of experience and the founder of her salon established in 2007. Specialising in massage and advanced facial treatments, she is known for her holistic, wellbeing-led approach and passion for client care. A dedicated mentor and industry advocate, Clare also supports the next generation of therapists through apprenticeships and is a recognised speaker, judge, and Beauty Directors Club member.

Yana Galiyeva

Co-Founder of SO.SHELL, a luxury nail and brow bar redefining the manicure experience across six London locations in prestigious areas: Carnaby, Chelsea, Battersea Power Station, Westfield London, and Wimbledon, serving over 20,000 clients annually. A beauty entrepreneur with a financial background, Yana combines data-driven strategy with elevated service design to build sustainable, scalable beauty businesses.

Phil Smith

Phil Smith is a leading figure in hairdressing with over 40 years of experience, recognised for his innovation and commitment to high-performance haircare. Combining extensive salon expertise with collaboration alongside cosmetic scientists, he has developed a professional, vegan-friendly range designed to deliver visible results. Focused on scalp health and hair condition, his work reflects a dedication to quality and raising industry standards.

Tracy Tamaris

After discovering Environ around the same time it launched in 1990 and instantly falling in love with the range, Tracy wanted to share the unbelievable results she so quickly saw in her skin. Her relentless belief in the products (and her undoubtedly incredible skin) were what successfully drove her mission forwards to educate, inspire and empower skincare professionals in the UK and Ireland – and it was this passion for education that led Tracy to create the iiaa with her husband David.

Start Time 03:00pm

End Time 03:45pm

The Confessional Booth

Main stage

Artist, hairdresser and activist Louis Byrne will be bringing the Confessions Booth LIVE, an immersive experience built on honesty and human connection. Not therapy. Not performance. Just real moments, shared safely, showing what happens when we stop fixing and start listening, to ourselves and to each other.

Louis Byrne

Louis Byrne is a celebrated session stylist, empowerment coach, and LGBTQIA+ advocate whose career spans luxury brands, editorial titles, and television’s most recognisable hair moments. His work has featured in Vogue, Numéro and Wonderland, alongside collaborations with L’Oréal Professionnel, Tom Ford Beauty and ITV. A pioneer of holistic hairdressing, Louis founded I Can, I Am, I Will – an empowerment programme to support creativity and wellbeing – now embraced everywhere from Soho House to schools.

Start Time 03:45pm

End Time 04:30pm

Glasgow Regional Growth Summit

Birmingham Regional Growth Summit

Leeds Regional Growth Summit

Advanced Treatments

Lashes, Brows & Make-up

Nails

Skincare

Spa & Wellness

Tanning & Waxing

Management

Marketing & Digital

Training & Education

Industry News

Professional Beauty Webinars

Podcast

Regional Growth Summits