The power of PR: how beauty professionals can use it to grow their business
PR has become one of the most effective ways for beauty professionals to build credibility and attract loyal clients. Experts share how salons and solo therapists can use smart storytelling to stand out and grow.
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Black Friday: the best Black Friday deals for beauty pros
This year, Black Friday takes place on November 28. Here are best Black Friday offers for beauty professionals.
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How to deliver the perfect client consultation
A great client consultation is the key to lasting results and loyal clients. Beauty experts Rachel Stevens and Rosie Kefford share how they build trust, personalise every treatment and turn conversations into powerful business tools.
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Nail art ideas for the festive season
Party season is the perfect time for clients to experiment with bolder, more festive manicure styles. From Christmas nail art to cat eye effects and dramatic nail shapes, experts predict several standout trends for 2025. We asked leading nail techs to share their top requested looks, how to create them, and tips for promoting nail art services during the busiest time of year.
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How to avoid over-processing lashes during a lift
In our latest lash lift troubleshooting piece, educators Julia Moran at Ruth Atkins and lash expert Shimol Kanuga reveal how to prevent lashes being over-processed during a lifting treatment and what to do if the situation occurs
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