Facial sculpting is booming as clients seek non-invasive treatments that deliver both instant lift and long-term skin benefits. But how can beauty professionals turn this growing trend into a profitable business? Industry experts share their insights on blending hands-on techniques with cutting-edge technology to maximise results – and revenue.

More than four in 10 (42%) beauty students plan to open their own business after qualifying, compared with 34% who aim to secure employment, according to new UK survey data from Business of Beauty.

Salon International joins Professional Beauty London on 4–5 Oct 2026 at Excel London. Discover top hair and beauty brands, compare suppliers and grow your salon.

Professional Beauty London returns 4–5 Oct 2026 at Excel London. Explore skincare, advanced treatments, nails and global brands across dedicated show zones.

Fuelled by TikTok and Instagram, there’s a lot of discussion around how lifestyle and daily habits affect our skin and facial structure. Recent search analysis by The Derma Lab reveals an increase in searches for the “side straw” beauty hack, amid growing concerns about daily habits contributing to lip lines and signs of ageing​.