Iconic beauty retailer Sephora's first UK locations outside of London are set to open this year, offering a new shopping experience for Northern beauty enthusiasts.
Sephora has announced that it is opening its third UK store in Manchester's Trafford Centre in summer 2024.
This will be followed by two new locations in Newcastle in autumn 2024 – Eldon Square and the Metrocentre.
The Newcastle Sephora stores will also provide in-store beauty services, with a team of beauty advisers offering bookable treatments including makeup, facials and brows.
Sephora UK's managing director, Sarah Boyd, said, "We heard the beauty community of the Northeast loud and clear when they asked us to open in Newcastle.
“Opening not one but two amazing beauty playgrounds at the same time is a bold step, and one we have great confidence in.
“We are beyond excited to welcome all the passionate beauty lovers of the region to our stores and to create an iconic moment for retail in the Northeast.”
Where is Sephora in the UK?
Sephora currently has two locations in London – Westfield Stratford City and Westfield White City – which it opened in 2023.
The second store opened its doors on November 15, 2023, with the first lucky 500 customers gifted a deluxe gift bag.
In addition to the new Stratford store, Sephora already has one store at the Westfield London shopping centre in White City, which opened in March 2023.
The White City store features over 135 brands - with some physically retailing in the UK for the first time, including beauty products from Tarte Cosmetics, Haus Labs by Lady Gaga, Glow Recipe, Supergoop!, Danessa Myricks and Kosas.
Sephora also retails a range of professional spa, skincare and beauty brands, including Medik8, Dermalogica, Elemis, Advanced Nutrition Programme, Comfort Zone, Evolve Beauty and Aromatherapy Associates.
The heart of the White City store features a Grand Beauty Hub where customers can explore make-up, skincare, haircare, fragrance, body and personalised gifting.
Sephora's relaunch into the UK started in October 2022 when the Feelunique website, which Sephora acquired, became sephora.co.uk.
The new website, twinned with the Sephora App, offers UK consumers a way to buy Sephora’s selection of products, which includes some professional brands of make-up, skincare and wellness products, as well as retail-only brands.
Alongside this are a wide range of premium beauty brands, including Pat McGrath Labs, Fenty Beauty, Rare Beauty, Charlotte Tilbury, Gisou, JVN and more.
Chris de Lapuente, chairman and chief executive of Sephora, said, “We are delighted to bring Sephora to the UK, responding to Britain’s strong demand for our unique prestige beauty experience.
“UK customers will be encouraged to explore and discover the best versions of themselves as we support them in their beauty journey with a fantastic curation of time-tested classics and new indie brands.
“We will offer British consumers a pioneering selection of beauty that is best in class for innovation, diversity and inclusion. The UK is home to a dynamic beauty and wellbeing market that Sephora will aim to surprise and delight through our trademark know how and creativity. Our passionate team cannot wait to serve and inspire UK customers under the Sephora brand.”
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