Sephora UK will be opening its first West End store later this year in London's Carnaby Street.
The new store will be located at 5-7 Carnaby Street and will have a new boutique format, measuring 4,400 sq ft, including 2,600sq ft of trading space.
The concept will focus more on curated selections, specialist guidance, and faster service, complemented by a refreshed storefront and the introduction of "Beauty Scan" technology designed to provide more personalised recommendations and a multi-channel experience.
Catherine Spindler, president of Sephora Europe and Middle East, said, “We are very excited to reveal this new store format, carving out our own unique path through an expansion strategy and commitment that reflect our ongoing consumer engagement.
She added, "We’re thrilled to bring this new experience of Sephora London – a city that has always been at the heart of beauty culture and innovation.”
What are Sephora's growth plans?
Sephora UK is accelerating its store expansion, aiming to open 20 locations by 2026, with further growth and a potential London flagship planned for 2027/2028
In October 2025, Sephora UK announced that it will be fast-tracking its physical retail growth, with managing director Sarah Boyd targeting 20 UK stores by the end of 2026.
Following the successful launch of 11 stores in major UK cities, Boyd said she was pushing ahead to make Sephora a “culture-forward, household name for beauty” across the country.
The accelerated expansion came after strong consumer demand and impressive market response. Sephora UK currently operates 11 stores, with plans to double that number within two years.
Boyd confirmed that this rapid growth was just the beginning, with a “strong pipeline” for further bricks-and-mortar developments in 2027 and 2028.
Future expansion could include additional London locations and potentially a flagship store in zone one, although only if the ideal site is found. This strategic push underlines Sephora UK’s commitment to building a robust retail presence while staying at the forefront of beauty culture in the UK.
Where is Sephora in the UK?
Sephora currently has 11 locations in the UK:
- Birmingham – The Bullring
- Cardiff – St David's
- Dartford – Bluewater
- Liverpool – Liverpool One
- London – Westfield Stratford
- London – Westfield White City
- Manchester – Arndale
- Manchester – Trafford Centre
- Newcastle – Eldon Square
- Newcastle – Metrocentre
- Oxford – Westgate
- Sheffield – Meadowhall
What beauty services are available in Sephora?
Some of the stores provide in-store beauty services, with a team of beauty advisers offering bookable treatments including makeup, facials and brows.
Sephora UK's managing director, Sarah Boyd, said, “We are thrilled to continue this momentum of our rapid growth by opening Sephora stores in key shopping destinations.
"We have loved seeing the enthusiasm and appetite from our customers around the UK of where they would like us to show up, inspiring us to roll out more of our ‘beauty playgrounds’ and unparalleled shopping experiences to some of the nation’s most beloved retail destinations.”
What brands are available at Sephora UK?
The White City store features over 135 brands – with some physically retailing in the UK for the first time, including beauty products from Tarte Cosmetics, Haus Labs by Lady Gaga, Glow Recipe, Supergoop!, Danessa Myricks and Kosas.
Sephora also retails a range of professional spa, skincare and beauty brands, including Medik8, Dermalogica, Elemis, Advanced Nutrition Programme, Comfort Zone, Evolve Beauty and Aromatherapy Associates.
The heart of the White City store features a Grand Beauty Hub where customers can explore make-up, skincare, haircare, fragrance, body and personalised gifting.
Will there be a Sephora Glasgow?
Despite much petitioning on social media, Sephora has not yet confirmed plans to open a store in Glasgow or elsewhere in Scotland but watch this space.
When did Sephora return to the UK?
Sephora's relaunch into the UK started in October 2022 when the Feelunique website, which Sephora acquired, became sephora.co.uk.
The new website, twinned with the Sephora App, offers UK consumers a way to buy Sephora’s selection of products, which includes some professional brands of makeup, skincare and wellness products, as well as retail-only brands.
Alongside this are a wide range of premium beauty brands, including Pat McGrath Labs, Fenty Beauty, Rare Beauty, Charlotte Tilbury, Gisou, JVN and more.
Chris de Lapuente, chairman and chief executive of Sephora, said, “We are delighted to bring Sephora to the UK, responding to Britain’s strong demand for our unique prestige beauty experience.
“UK customers will be encouraged to explore and discover the best versions of themselves as we support them in their beauty journey with a fantastic curation of time-tested classics and new indie brands.
“We will offer British consumers a pioneering selection of beauty that is best in class for innovation, diversity and inclusion. The UK is home to a dynamic beauty and wellbeing market that Sephora will aim to surprise and delight through our trademark know how and creativity.
"Our passionate team cannot wait to serve and inspire UK customers under the Sephora brand.”
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