Professional Beauty London 2026 date change will create Europe's largest autumn industry event

In 2026, Professional Beauty London will move to October to run alongside Salon International, forming the largest event in the beauty and hair industry calendar.

This is one of a number of 2025 changes announced by Professional Beauty Group.

Next year, Professional Beauty London will move from its usual March dates to run from October 4–5, alongside hair exhbition Salon International, at Excel London.

Professional Beauty Group has also announced a new Salon Growth Summit for March 2026. Keep scrolling for more details.

What is Europe's biggest professional hair and beauty event in the autumn?

Drawing professional visitors from across the UK & Europe, the combined Professional Beauty London and Salon International event in October will see 45,000+ attendees and two days of intensive industry engagement at Excel London.

Exhibiting brands will be able to engage with every sector of the industry. All eyes will be on this one mega industry meet up in London.

Professional Beauty will very much keep its own identity with its different zones of skincare, spa, advanced treatments, nails, lashes, and salon essentials, together with a full education programme including the Business and Skin & Advanced Treatments live stages as well as the World Spa & Wellness Convention and the International Manufacturers and Distributors Forum (IMF).

Visitors will now have the added option attending the iconic hair exhibition, Salon International on the same days.

Along with the participation of more international brands, the organisers believe the move will make London a key European hub for the profession, encouraging the attedance of more overseas distributors but also making the trip more compelling to professionals from all parts of the UK. 

Professional Beauty and Hairdressers Journal Salon Growth Summit

Held at the newly renovated Olympia London from March 1–2, 2026, the Salon Growth Summit will feature two full days of business-focused content.

It will attract the key decision makers within beauty, spa and hair businesses, namely the beauty and hair salon and spa owners who are commited to business growth.

World-class speakers will share their journeys and the secrets to success, which will inspire leading hair, beauty and spa businesses.

The new Olympia London has benefitted from a £1.3 billion transformation and will offer an exciting new hub to network and connect with fellow professionals.

This will be a ticked event. Costs and more details to follow soon.

What will happen to Professional Beauty North and Professional Beauty Autumn?

In 2025, Professional Beauty North will go ahead as planned on September 28–29, and the London-based Professional Beauty Autumn event will run on October 12–13, 2025.

However, for 2026, these two shows will not run in autumn as all eyes will be on London for the large 2026 Professional Beauty London and Salon International event on October 4–5, 2026.

Professional Beauty Group still has plans to serve the North of England with targeted events. Watch this space for more details as they emerge.