Sarah-Jane Froom, affectionately known as SJ, epitomises dedication and versatility in makeup artistry. With a remarkable career spanning over 26 years in the global fashion and beauty industry, SJ has become a revered figure known for her expertise and passion. She has dedicated herself to training the next generation of makeup artists, providing guidance and expertise through international train-the-trainer programmes. Her consultancy work with brands worldwide has further solidified her reputation as a trusted advisor and industry expert.