Professional Beauty London

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Europe's largest autumn industry event

A landmark new date has arrived for the industry.

Professional Beauty London has moved to 4-5 October 2026 at Excel London.

This year, Professional Beauty London will be co-located with Salon International, bringing together the hair, beauty and spa community for two unmissable days of education, networking and industry connection. From live stages and expert insights to the latest brands and innovations, the show is built to support you and your business at every stage.

Every business is different. What's next for yours?

Register for free to attend.

Profesional Beauty London Stages

See the latest. Learn from the best. Stay ahead.

Across two days, our live stages showcase expert demonstrations, trend forecasting, innovative techniques and business insights you can put into practice.

Every business is different. Discover what’s next for yours on our live stages.

All sessions are free to attend.

Line-up coming soon.

Full exhibitor list for 2026 coming soon.

Professional Beauty London

Excel London

Find us at:
Royal Victoria Dock
1 Western Gateway
London
E16 1XL

2026 Opening Times

Sunday October 4: 10am - 6pm
Monday October 5: 10am - 5pm

Visitors

18,631

Clinics, Spas and Hotels

4,719

Salons

11,372

Owners and Managers

12,427

PROFESSIONAL BEAUTY LONDON IS MOVING

Join us in October 2026 alongside Salon International 

Professional Beauty attracts the world’s leading spa and hotel groups, distributors and brand owners from across Europe as well as thousands of salon owners and freelance professionals.

NOW CO- LOCATED ALONGSIDE SALON INTERNATIONAL

Europes Largest Autumn Event

Bringing two iconic industry shows together creates a powerhouse event, drawing 45,000 + attendees - an unmissable opportunity for exhibitors. 

Double the Exposure: One Powerful Platform

With two golbal shows in one location, exhibitors can engage the core beauty, spa and clinic audience, plus reach salon owners, distributors and selected retail buyers - all in one high-impact event.

Drive New Business

Exhibitors can access 30,000 salons, freelancers and homebased business  that define themselves and hair & beauty.

Reach a Global Audience

Reach 6,000 + international visitors, including key distrubutors, spa and hotel groups from Europe, Asia and the Middle East.

 

"It's been a fantastic couple of days, to be perfectly honest. Really insightful, a great quality of salon owners. Meeting many of our current customers and clients and also new opportunities and understanding what they're looking for from today's consumer."

Josh Yardley, CEO of The Smart Group

DOUBLE THE REACH

 

"Having live demos on our stand during the show has been super valuable for us. We've got a really extensive retail range, especially under the HD Brows brand and we’ve been able to let people understand and see why there are so many products and how you would use them all. We’ve been able to get people to touch, feel, experience the brand. It’s also allowed us to showcase kind of the expertise that our elite trainers have within Nouveau Lashes and HD Brows."

Kirstie Fox, The Director of Nouveau HD Beauty Group.

 EDUCATE AND NETWORK

"Oh, it's literally been our best ever show. We had a record breaking day on Sunday for signups, which is all an all important measure for us. And we've met so many interesting customers and so many interesting friends."

Jason Downes, Managing Director at Vagaro

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