Frequently Asked Questions

General Event Information

When is Professional Beauty London?

Sunday 4th October and Monday 5th October 2026.

What are the opening times for Professional Beauty London 2026?

Sunday 4th October: 10:00am - 6:00pm (Doors open at 8:00am for competitors; 9:30am for invited Hosted Buyer Club members, Salon & Spa Owners Club members and CIDESCO ticket holders).

Monday 5th October: 10:00am - 5:00pm (Doors open at 8:00am for competitors; 9:30am for invited Hosted Buyer Club members, Salon & Spa Owners Club members and CIDESCO ticket holders).

 

Where is Professional Beauty London located?

The exhibition takes place at Excel London. You can find detailed driving directions, public transport options and plan your journey by visiting the official Excel London Visitor Travel Guide.

How can I grow my salon or spa business in 2026?

Attending Professional Beauty London is one of the most effective ways to scale your beauty business. Under our 2026 theme, "Discover Everything Your Business Needs to Grow,” we provide salon and spa owners with practical training on team management, customer retention and pricing for profit. Visiting the show allows you to source new suppliers face-to-face, negotiate exclusive trade-only discounts and learn how to implement the latest AI booking technologies to increase your bottom line.

Who should attend Professional Beauty London?

Professional Beauty London welcomes all professionals within the beauty, spa and wellness industries who are looking to up-skill, invest in new launches and grow their businesses. The event is particularly beneficial for:

Salon and Spa Owners or Managers: Seeking to improve business operations, manage staff performance and source wholesale beauty brands.

Therapists and Estheticians: Looking to learn advanced treatment techniques and explore cutting-edge clinical devices.

Nail Technicians and Make-up Artists: Wanting to see live demonstrations, experience trend forecasting and compete globally at Nailympia.

Students and Lecturers: Aspiring to build professional connections and launch successful industry careers.

 

How can I find the best treatment training and advanced education at the show?

Professional Beauty London offers extensive education pathways designed to help you introduce new, high-profit services to your treatment menu. You can access live demonstrations on our specialised education stages for free, or invest in advanced learning by booking passes to our prestigious paid conferences: the World Spa and Wellness Convention, the International Manufacturers and Distributors Forum (IMF London) and the CIDESCO Workshops.

 

What is the main focus of Professional Beauty London?

With a rich heritage spanning nearly 40 years as the definitive cornerstone of the British beauty industry, Professional Beauty London is Europe’s largest autumn industry event for beauty, spa and wellness professionals. The show serves as the ultimate national launchpad where leading global brands debut new product innovations, aesthetic technologies and treatment techniques. Over two dynamic days, it brings the entire industry together under one roof to provide world-class education across multiple live stages, host prestigious international competitions and serve as the central networking hub for business owners looking to shape the future of their salons and spas.

Who is eligible to visit Professional Beauty London?

The event is designed for beauty professionals, salon and spa owners, managers, beauty therapy students and individuals looking to start a career in the professional beauty industry.

Can non-trade members of the public attend the event?

No, Professional Beauty London is a trade-only event. However, it is open to students and anyone actively seeking to start a professional career in the beauty sector.

Ticket Registration & Event Access

How do I register for a ticket to Professional Beauty London?

You can register to attend by clicking the 'Register now' button at the top of the page. Enter your email address and answer the questions to help us get to know your interests for the show.

How do I receive my tickets for the show?

After registering online, your entrance badge is managed digitally. You will receive an automated email from showhub.live exactly 3 days before the show with your digital badge, which you can print or display on your smartphone.

How do I access the exhibition halls upon arrival?

To enter the show, you must display your individual digital badge on your smartphone or present a printed copy of your badge at the entrance barriers.

Can I attend both days of Professional Beauty London with my ticket?

Yes, your registered visitor badge allows you free entry to the exhibition floors on both days of the show.

How can I register a colleague to attend the event with me?

Every visitor must have their own unique ticket. To register a colleague, log into your Showhub account and invite them via email, or log out of your account completely and register them fresh using their own email address.

 

What should I do if I haven't received my ticket badge?

You can access your digital badge at any time by logging into your account via the Showhub Events Portal or via the official app. If you experience technical difficulties, email us at info.pb@thepbgroup.com or send us a message on the Professional Beauty Facebook Page.

 

How do I qualify for the Hosted Buyer Club?

The Hosted Buyer Club is our exclusive programme for salon and spa owners, directors and key decision-makers. You can apply directly here. If you have any questions about joining the Hosted Buyer Club for the 2026 show, please reach out directly to our team at info.pb@thepbgroup.com.

Entrance, Child & Student Policies

Are children, babies or prams allowed at Professional Beauty London?

No, children under the age of 16 (including babies and infants in prams, pushchairs or carriers) are strictly not permitted entry. This trade-only policy ensures a safe, professional business environment for all attendees.

Is there a crèche or childcare facility available onsite?

No, there are no crèche or childcare facilities available at Excel London during the event. Visitors must arrange alternative childcare in advance.

What is the student policy for attending the show?

Students studying beauty or a related therapy course are welcome to attend the event to explore trends and connect with future employers.

How do lecturers register a group of students for the show?

Lecturers can register their classes in bulk by following these steps:

1. Register for your free ticket and select your job function as "Teacher/Lecturer".
2. Click the red "TICKETS" button on your account.
3. Select "Bulk Assign Badge" and click "Download the Template" (email us if you do not see this option).
4. Fill out and upload the completed CSV template.
5. Click "View assigned" to download your students' badges.

Competitions at Professional Beauty London

What competitions are running at Professional Beauty London 2026?

We are hosting two of the industry's most prestigious competitive events:

• Nailympia: The world-renowned global nail competition featuring challenges for both seasoned professionals and ambitious students.

• National Massage Championship (NMC): The ultimate arena for qualified massage therapists and bodyworkers, featuring 7 distinct competition categories.

 

How do I register and pay for the competitions?

To compete, you must complete two simple steps:

1. Register for the competition itself: You must book your specific categories directly via the official competition website. Visually showcase your nail mastery by booking on the Nailympia website or book your massage categories on the National Massage Championship website.

2. Get your entry ticket: You must also register for a Professional Beauty London ticket to the main exhibition floor.

 

Why should I enter the competitions?

 Competing at Professional Beauty London allows you to showcase your skills under timed conditions, receive direct feedback from respected global judges, gain recognition and win coveted trophies and certificates.

Seminars, Paid Conferences & Show App

Are the stages and conferences free to attend?

Our live education stages are free to attend, but our specialised professional conferences are paid-for events.

• Free Live Stages: Accessible with your general admission ticket. You can set reminders for your preferred sessions by logging into your Showhub account.

• Premium Paid Conferences: These require a separate paid pass. Discover advanced business insights and reserve your seat by visiting the World Spa and Wellness Convention (WSW London) Page, check out distribution opportunities at the International Manufacturers and Distributors Forum (IMF London) Page or attend this year’s “From Tradition to Modern Massage” themed CIDESCO Workshops. 

 

Where can I see my booked educational sessions and conference tickets?

You can view all of your schedule bookings and paid conference passes by logging into your Showhub Account and clicking on the "Tickets" button.

 

How do I download the Professional Beauty show app?

You can search your mobile store for the 'Showhub Events' app or download it directly using these links:

• Download Showhub Events for Android (Google Play)

• Download Showhub Events for iPhone (Apple App Store)

Travel, Accommodation & Visas

Is parking available at Excel London?

Yes, parking is available onsite at the venue. Please consult the Excel London Parking Guide for up-to-date parking availability and pricing.

 

Which hotels are closest to the venue and are there discounts?

We partner with Event Express to provide discounted accommodation rates at hotels near Excel London. You can search and book these rates here.

Can the organisers issue a travel visa invitation letter?

No, because Professional Beauty London is a free-to-attend event, we cannot issue official visa support letters. We advise international visitors to contact their local embassy to arrange visas.

 

Customer Support & Onsite Help

Who do I contact if my question is not answered on this page?

If you need further assistance, please email our support team directly at info.pb@thepbgroup.com.

 

How do I get help or ask questions while onsite at the event?

If you need help during the live show, you can visit the Organisers Office located inside the exhibition hall.