32% of women would prioritise beauty over bills

Spending money on beauty products is more important than paying bills for 32% of UK women, according to a survey commissioned by consumer brand Jolen Crème Bleach.

The survey of 1,000 women aged 18-55 took a broad look at women’s attitudes to beauty and also found that single women were apparently more concerned with having regular treatments like tanning and hair removal. Only 43% of those in a “comfortable” relationship undertook regular hair removal and 63% were committed to a tanning routine, compared to 76% of single respondents.

More than half of the women surveyed (54%) said they would be wiling to change the way they look for a partner, though most (31%) were referring to clothes and only 11% to their hair and make-up preferences.

The survey also asked women what they considered to be the worst beauty mistakes. Noticeable underarm hair and fake tanning mishaps were considered bad by the respondents, in reference to actor Julia Roberts’ armpit hair and TV presenter Claudia Winkleman’s bad tan at red carpet events.