Get Ready for IMF London 2025: Building on the Success of 2024's Insights and Connections
As we gear up for IMF London 2025, let’s look back at some of the standout moments and invaluable insights from 2024’s panels, where global leaders, innovators, and industry experts came together to share actionable strategies and the latest trends in the beauty and wellness industry. Here are the highlights from four exceptional panels, each offering a unique perspective and practical guidance for manufacturers, distributors, and brand owners alike.
Finding and Developing a Great Brand-Distributor Relationship in Today’s Environment
To kick off our IMF London 2024 highlights, this panel shared essential strategies for building strong brand-distributor partnerships. Featuring Claire Breheny, IA Director at Stobbs; Josko Deletis, Business Director for Middle West, Africa & South Asia at Asclepion Laser Technologies; Colleen Martorano, VP of Global Professional Distribution at Amika; and Ankit Virmani, Director of Esskay Group. Whether you’re looking to expand your market or deepen existing relationships, this discussion offered foundational tactics for long-term success.
Watch the full video here: Finding and Developing a Great Brand-Distributor Relationship
Brand Stories: Overcoming Setbacks and Failures to Achieve Success
David Lieber, Founder & MD of Slow Ageing Essentials; Farah Naz, Founder of Ex1 Cosmetics; and Noella Gabriel, Global President & Co-Founder of Elemis, revealed how they turned obstacles into opportunities, sharing the behind-the-scenes journeys that shaped their brands. This session provided a raw look at how brands can embrace challenges, adapt quickly to market shifts, and create stronger connections with consumers by staying true to their core values. A must-watch for anyone navigating the ups and downs of brand-building!
Watch the full video here: Brand Stories: Overcoming Setbacks and Failures
The Price is Right: Pricing Your Products for Success, Not Long-Term Failure
Pricing is an art as much as it is a science. This panel broke down effective pricing strategies, from value-based pricing models to competitive analysis techniques. Corinne Barbereau, CEO of MBW Expertise; Mark Woolley, Founder of Electric Hair; and Pierre-Louis Delapalme, Co-President of Biologique Recherche, provided insights that can help shape sustainable pricing strategies for both emerging and established brands.
Watch the full video here: Pricing Your Products for Success
Launching Into New Markets: “I Want to Be a Global Brand! Get Me Out of Here!”
The final panel tackled the complexities of international expansion. Edouard Falguières, International Franchise & Development Director at Guinot; Fernando Duarte, Head of International Sales at KLAPP Cosmetics; Paul Bulman, Founder & CEO of PTB Consult; and Raul Chavez, New International Business Development at REVIDERM, shared essential strategies for entering new markets, from in-depth market research to adapting brand messaging and product lines for local preferences.
Watch the full video here: Launching Into New Markets
Join Us for IMF London 2025!
We’re excited to bring you an even more engaging and informative lineup for 2025! Expect new panels, expert speakers, and actionable strategies tailored to help you thrive in today’s dynamic beauty and wellness landscape.
Mark your calendar and be the first to know when tickets go on sale by registering below.
