Joanne Serrant, advanced facialist and owner of The Skin & Soul Academy and Joanne Serrant Advanced Skincare breaks down what you need to know to create your very own signature treatment that represents you and your business.
In an industry where countless professionals offer similar services, standing out is not just about keeping up with trends, it’s about finding what makes you unique and creating experiences that reflect your values. One way to do this is by developing a signature treatment – an offering that not only highlights your skills and passion but also deeply resonates with clients, providing them with an unforgettable experience. Today, clients want more than just results; they want treatments that feel personal, connective, and bespoke.
From a business perspective, a signature treatment allows you to offer a service that commands a premium price, as clients are often willing to invest more in a unique and exclusive service that they cannot get anywhere else. Consider also building in a moment to discuss a long-term treatment plan that addresses your client's concerns, as a signature treatment can be a gateway to your other offerings.
But the true beauty of a signature treatment lies in the fulfilment you’ll find in creating something authentically yours. When you pour your heart and soul into your work, it shows – and that energy enhances the entire client experience.
Start by reflecting on what inspires you as a therapist. What do you want your business to stand for? What techniques, products or philosophies are you passionate about? Whether it’s a love for natural ingredients, expertise in holistic care or a passion for advanced treatments, these elements should form the foundation of your unique signature treatment.
Next, think about the dream client you wish to attract. What results are they looking for? What standout experience can you master that will have them lining up to book with you rather than the salon down the road?
Select products and modalities that align with your vision and the results you wish to achieve. Incorporate advanced techniques that showcase your expertise, whether a specialised massage, an innovative layering method or a unique sensory experience. Build flexibility into your signature treatment so the protocol can be tailored, ensuring a personalised experience every time.
Finally, embrace the process of refining your signature treatment. Listen to client feedback, trust your intuition, and allow your treatment to evolve. This continuous improvement will keep your signature treatment fresh, relevant, and deeply connected to you and your clients.
Top tips for crafting a signature treatment
1. Create: Think about what you love to do and the skills you have that your clients love you for. Your signature treatment should be a showcase for you and your business.
2. Results: Use products you’re passionate about that deliver noticeable results, making your treatment effective and desirable.
3. Unique: Include a unique ritual or element such as a signature scent, massage, or technique that clients will become to associate with your brand.
4. Flexibility: A signature treatment should be one that most clients can book. Consider a protocol with elements that can be easily adapted.
5. Mastery: Master your treatment by continually seeking improvement and refinement.
6. Price: Stand in your value. You have created something unique, and unique is valuable.