London Fashion Week SS25 celebrates 40 years of showcasing the current fashion trends and predictions for the future of fashion.
The Fashion Week schedule also makes statements in beauty, with experimental looks that can set the tone for the season ahead.
Here are three trends from LFW SS25 that we think will set the tone for the rest of 2024, and beyond.
The natural look
Clean girl makeup has maintained its popularity since its inception in 2022, but with the residual influence of ‘Brat Summer’, London Fashion Week has seen a slightly messier natural look take centre stage.
Shows like JW Anderson, Erdem and Ahluwalia all used a hyper-natural makeup, with glowy skin and very minimal colour correction.
Also focusing on a pared-back look, the 16ARLINGTON show, supported by CND, with natural make-up and high-shine, nude toned nails. Standout shades were Sweet Cider, a warm caramel, and pale pink Gala Girl.
As natural makeup maintains its popularity, this embrace of a messier look could be made accessible for everyday and event wear.
Making it pop
Harris Reed SS25 show model. Image courtesy of Dyson
Pops of colour were trending in fashion in the spring/summer, and the trend has made its way to makeup for the runway.
Apujan used red accents on the lips, but also graphic red eye looks to elevate the otherwise natural makeup.
This is an easy way to make make-up look interesting, if a red lip feels too safe an option.
Chopova Lowena used bright colours on the lips and eyes to complement its unique take on streetwear, and extra-long individual lashes in red and green.
Harris Reed used a cohesive theming of duck egg blue and orange to complement the avant-garde style of its collection.
Smoke and mirrors
A classic smoky eye never goes out of style, and London Fashion Week had a host of looks to prove it.
As we move into the winter, a sultry eye will naturally see a rise in interest as evenings get darker and party season picks up.
The Vin + Omi show had a more classic smoky eye look, but there were also fun twists like Jayne Pierson which used an angular blend to add a witchy vibe to the show.
KNWLS also tried something different, with a paler grey to complement the pastel palette of the collection.
A smoky eye is so versatile, and will for sure be the look of the Autumn/winter season.
