Amanda Al-Masri, a veteran in hospitality and wellness for over 20 years, now heads Hilton Hotels & Resorts’ wellness division as global director wellness. With a Master’s from Cornell, her career spans major brands like Marriott, Starwood, and Equinox. She brings expertise in strategic planning, brand building, and scaling wellness programs. Al-Masri aims to enhance Hilton’s global offerings, emphasizing the importance of guest wellness while aiming for broader integration across their 19 brands. Her role spans Hilton’s 7,000 properties in 123 countries, focusing on innovative wellness solutions.