Carol Phillips, founder of BeauteeSmarts Group, offers a full suite of services in marketing, branding, spa development, and sales programs, collaborating with acclaimed brands like John Paul Mitchell Systems, Redken, and Eminence Organics. With extensive experience in training and consulting, she's worked closely with prestigious spas including Rosewood Resorts, Canyon Ranch, Hilton, and Wynn, and her company has crafted prototype spas for Estee Lauder’s Origins Spa and General Nutrition Centres. Carol’s recognized expertise is showcased in publications like the Wall Street Journal, American Spa, and Salon Today, and she’s a sought-after speaker at industry events like ISPA and International Beauty Shows, known for practical techniques that significantly boost businesses. Her specialties revolve around driving sales through spa design, marketing, training, and operational reviews, consistently delivering immediate and impactful strategies.