Much of Paul’s formative years were spent in his parent's salon washing hair, sweeping floors and soaking in the atmosphere. After a brief stint in accountancy, Paul headed off for a career in Adland, conjuring ideas for top London agencies.
For the past two decades Paul has been immersed in beauty as the Marketing and Brand Comms
Director at Gerrard International, founded by his folks, Susan and Ian Gerrard.
It was here that the idea for Happy Paul was hatched. Having lived with depression since his early teens, Paul wanted to explore a concept that would combine self-care with wellness with beauty, and all alongside Paul’s self-preservation.
Over the next few years Paul consulted with leading brainboxes to create a range that focused on simply wanting to make people stop and breathe and smile.
Paul believes that a smile represents the most accessible and basic form of wellness – even a forced one.
Paul is UK Ambassador for Global Wellness Day (GWD) – an international not-for-profit annual event that is dedicated to helping people live well.