Pro Beauty TV: Noella Gabriel on how to get business focused

In the second of our Pro Beauty TV video interviews, I catch up with Noella Gabriel, who has just taken the reins as managing director at Elemis, to find out what the brand has in store for its 25th anniversary year.

Known as a frontrunner in skincare trends, Elemis has new launches in brightening and men's skincare on the cards for 2015, plus some limited-edition versions of its best sellers.

With 25 years in the business under her belt, I was also keen to ask Noella her thoughts on how the industry is developing and what salons owners and therapists should be doing to stay competitive.

To hear more from Noella, including the new client segment you need to be targeting this year and how to do it, make sure you read our full interview in the May issue of Professional Beauty, out next week.

If you missed Lucy Douglas’s interview with Samantha Sweet director of CND and Waxperts distributor Sweet Squared, earlier this month, you can still catch it here.

Keep an eye on our blog feed for Suzanne’s Braithwaite’s interview with Kristina Theodoris of HD Brows, coming soon!