Sweet Squared takes on Irish CND distribution

Sweet Squared has opened offices in Dublin to extend its distributorship of nail brand CND to the Irish market.

Sweet Squared has been CND’s exclusive UK distributor since 2007. CND has now granted the company the exclusive distribution rights for Ireland.  

Run by Samuel and Samantha Sweet and Jim Nordstrom, Sweet Squared is CND's top-performing international distributor.

The Irish office is based in Dublin and is a mirror of the UK operation with a dedicated shop, a Creative Academy onsite for education and training, plus dedicated CND education ambassadors and a distribution premises, called Square House, run by Daniel Jones. 

CND’s vice president of international sales James Banville said "We feel long term that Sweet Squared and their award winning business model is in the best position to grow the CND market for us in Ireland."