At-home microdermabrasion device drive sector growth

Global sales of at-home skincare devices grew by 14% in 2014, found a recent study by the international market research firm, Kline & Company.

New product releases have helped fuel consumer interest, inspired by professional technologies such as lasers, microdermabrasion and wearable mask devices,

Karen Doskow, director at Kline’s Consumer Product Practice, said, “With price points at two ends of the spectrum from under $30 to over $500, new companies jumping on the beauty devices bandwagon, and existing brands expanding their portfolio beyond cleansing and hair removal, this market has evolved into a very competitive place for manufacturers.”

According to Kline’s report, cleansing is the fastest growing skincare concern that is driving sales of at-home beauty device in Europe, however manufacturers are responding to consumer demand for salon technologies. Brands such as Philips, Home Skinovation, and Beurer have launched at-home devices for microdermabrasion, while Bliss most recently launched a microdermabrasion-type product for lips, with its Fabulips “Pout”-o-matic Spa Powered Lip-Perfecting System.

The global market to doubled in size since it was first tracked globally by Kline in 2010.