How to tap into the "instant fix" beauty trend

2019 will see many growing trends develop within the consumer beauty market, all of which will alter the levels of demand for particular types of skincare and aesthetic treatments.

The most popular and fastest-growing trend is 'the instant fix', according to many industry experts, including Jennifer Hessel, an industry consultant and L’Oreal alumna.

This self-explanatory title, noted in Forbes in 2018, refers to the age-old desire for instant gratification and the growing demands for products that allow a consumer to see immediate improvements to their skin; for example, a brighter, softer, firmer appearance.

The appropriately named "Skintellectuals" demographic (coined by Business of Fashion in 2018) is evidence of more consumers trialling different skincare products and ingredients, hoping to find "the one", which will help them achieve the instant results they strive for – in most cases, they are left disappointed.

The instant fix trend presents a substantial opportunity, not only for cosmeceutical skincare brands but for those aesthetic clinics across the UK that can offer consumers non-surgical skin treatments that deliver the instant results they demand.

As the UK's leading aesthetic technologies manufacturer, with over 25 years experience in improving the appearance and health of the skin, as well as formulating our very own skincare range, Lynton Lasers recently developed 'the ultimate non-surgical' skin rejuvenation device: 3JUVE.

Using a combination of three different aesthetic technologies – fractional laser, IPL and radiofrequency – the 3JUVE has been designed so that clinics have the ability to offer a bespoke skin treatment regime to every single client, offering instant improvements and the best possible result for the individual.

Dr Samantha Hills, clinical director at Lynton, said: ‘It is clear from both our research and growing industry trends that consumers are tired of spending thousands of pounds on skincare products that don't deliver quick results. They want more noticeable skin rejuvenation results without undergoing surgery. When we asked consumers about their main ageing concerns, the three overwhelming answers were: wrinkles, discolouration of the skin and a general loss of firmness and sagging of the skin. Our new 3JUVE device provides all three of these treatments in one device and can offer improvements to every client's skin who walks through the door of the clinic".

For more information on the 3JUVE platform, click here.