the latest breakthrough in Natural Anti-ageing
Janelle Tam, Ontario has won first place nationally in the 2012 Sanofi BioGENEius Challenge Canada (SBCC) how will you change the world? Competition with her application for nanocrystalline cellulose. Selected by an impressed panel of eminent Canadian scientists assembled at the Ottawa headquarters of the National Research Council of Canada.
This is a substance from plants only recently discovered to show that it is a powerful antioxidant, and may be superior to Vitamin C or E because it is more stable and its effectiveness will not diminish as quickly.
this ingredient is contained in our key anti ageing products:
Hydrating night serum
Face contouring serum (tightens skin)
Restoring eye gel (excelled for dark circles & tired eyes)
dry & combination face washes
This is really a hot field of research in Canada says Janelle, who notes that antioxidants have anti-aging and health promotion properties, including wound healing since they neutralize free radicals that damage or kill cells making the products a super-charged free radical neutralizers. We are essentially the only truly natural skincare brand that contains this ingredient.